Job Description – Southern California Market Manager

Job Title: Southern California Market Manager

Location: Must be based in Southern California

Reports to: COO and CEO

Company

Off Hours is a Spirits Company selling bourbon that is authentically crafted for today’s modern drinker. Crafted with aromas of creamy vanilla, hints of nutmeg and a silky finish of lingering honey, Off Hours bourbon is meant to engage our senses and change perceptions. This is bourbon for creating memories, for celebrating each other, and for building real-life connections. It’s not about preconceived notions of artisanal cocktails and dimly lit bars. It’s for everyone, everywhere. Founded by Jake Ireland and launched in 2020, Off Hours is aged in American white oak barrels for over five years at MGP Distillery in Lawrenceburg, IN.

We are looking for a regional Market Manager to oversee one of our core markets, Southern California. This individual will be instrumental in accelerating Off Hours’ business and brand goals by leading the sales, business development, training and activation of brand advocacy within existing and new on and off premise accounts. He or she will establish effective and trusted business partnerships with key customers as well as a variety of internal stakeholders, including the leadership team, marketing and key external partners, distributors and key accounts in order to influence distribution, brand awareness, point of purchase, and brand recognition to drive consistent and exceptional presence and sales of our brand. The position is multifaceted and calls for attentiveness with the ability to identify and act on opportunities to increase brand presence and awareness while meeting sales goals.

Qualifications & Experience:

Requirements:

  • College degree
  • 3+ years of sales experience
  • Professional team based or collaboration experience
  • Track record of results
  • Strong selling and communication Skills, oral and written
  • Ability to analyze reporting, identify business trends and react quickly to the needs of the business
  • Availability and flexibility to work days, nights, and weekends as needed to support the business
  • Strongly Preferred Requirements:

  • Alcoholic beverage experience
  • Distributor management experience
  • Marketing and sales experience in CPG or high image categories
  • Channel management experience
  • Budget management experience

To be successful in this role you will:

  • Create and maintain lasting connections through existing and new account contacts
  • Seamlessly integrate with the team and support our omnichannel business
  • Consistently meet sales and profitability targets
  • Educate others on Off Hours mission and product
  • Be driven to identify business opportunities and implement solutions

Responsibilities:

Sales

  • Lead sales efforts across all channels in the Southern California market: on and off premise
  • Increase sales growth in market
  • Increase number accounts sold
  • Improve velocity of current distribution points
  • Manage and lead distributor team
  • Implement brand programs and incentives
  • Managing sales budget
  • Cultivating and evaluating brand analytics

Trade Specialist

  • Trend spotting & innovation
  • Explore and identify new types of On/Off trade opportunities, convert buyers and bars/bartenders who are not yet promoters of Off Hours brand

Build Strong Relationships

  • Cultivate relationships with key trade leaders, influential accounts, bars and bartenders to increase opportunities for the sales teams
  • Work closely with Brand and Leadership Teams, Marketing and Distributor Sales to formulate and implement Brand plans and programs

Brand Education & Training

  • Work with brand team and distributor sales to identify training requirements
  • Develop scalable training programs and engage key accounts for Off Hours

Brand Advocacy

  • In-account activation execution and planning
  • Consumer education and interfacing
  • Serve as brand spokesperson at key Brand and Cocktail events
  • Social media input

General

  • Ensure execution and compliance with all company policies & procedures.

To apply, email your resume to contact@drinkoffhours.com

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